Averie Thomas
About Averie Thomas
Averie Thomas is the Associate Manager of Consumer and Marketplace Intelligence at General Mills. She has a background in marketing and analytics, with previous roles at NielsenIQ and PepsiCo.
Title and Current Position
Averie Thomas currently holds the position of Associate Manager for Consumer and Marketplace Intelligence at General Mills. In this role, Averie is responsible for analyzing market trends and consumer behaviors to inform business strategies. The position leverages her expertise in market intelligence to provide actionable insights that drive consumer engagement and market growth.
Previous Experience at NielsenIQ
From 2020 to 2022, Averie Thomas served as Client Manager for Regional Retail at NielsenIQ in Austin, Texas. During her two-year tenure, she managed client relationships and provided key consumer insights to regional retail clients. Her role focused on enhancing retail strategies through in-depth data analysis and market research.
Role at PepsiCo
Averie Thomas' tenure at PepsiCo included multiple marketing roles. She served as a Shopper Marketing Analyst for Frito-Lay Variety Pack & Regional Grocery from 2018 to 2020, where she specialized in shopper marketing strategies. Additionally, she worked as an Associate Marketing Analyst for the NFL Program from 2018 to 2019. Her career at PepsiCo began with an internship in 2017, laying the groundwork for her marketing expertise.
Educational Background
Averie Thomas completed her education at The University of Texas at Austin. She studied at the Red McCombs School of Business, earning a Bachelor of Business Administration (B.B.A.) through the Business Honors Program from 2014 to 2018. Concurrently, she was enrolled in the Plan II Honors program at the College of Liberal Arts, further enhancing her academic credentials.
Early Career and Internships
Averie Thomas gained early marketing experience through internships. She interned at BloxMob from 2016 to 2017, acquiring foundational marketing skills. This was followed by a marketing internship at PepsiCo in 2017, where she developed essential marketing competencies that contributed to her subsequent roles within the company.