Barb Ferreira
About Barb Ferreira
Barb Ferreira is a Development Manager at General Mills in Mississauga, Ontario, Canada, with over 20 years of experience in the consumer goods industry.
Current Role at General Mills
Barb Ferreira currently holds the position of Development Manager at General Mills in Mississauga, Ontario, Canada. She has been leading development projects at General Mills since December 2018. Her role involves overseeing development strategies and initiatives that align with the company’s objectives in the consumer goods industry.
Previous Experience at Mondelēz International
Barb Ferreira accumulated extensive experience at Mondelēz International, where she held multiple strategic roles from 2000 to 2018. Her career at Mondelēz included positions such as Senior Channel Planning Manager, Account Planning Manager, Customer Insights Manager, Category Advisor, Sales Strategy Manager, and Sales Systems Associate. These roles allowed her to develop skills in sales strategy, customer insights, and account planning, contributing to her comprehensive understanding of the consumer goods market.
Education at Ryerson University
Barb Ferreira completed her undergraduate studies at Ryerson University from 1995 to 1999. Her education laid the foundation for her career in the consumer goods industry, providing her with essential knowledge and skills that she has utilized throughout her professional journey.
Over 20 Years of Industry Experience
With over 20 years in the consumer goods industry, Barb Ferreira has a wealth of experience in various managerial and strategic roles. Her career spans diverse functions from sales systems to development management, highlighting her adaptability and expertise in the field.
Strategic Roles and Insights
Throughout her career, Barb Ferreira has been involved in numerous strategic roles focused on sales strategy, account planning, and customer insights. Her role transitions at Mondelēz International, along with her current position at General Mills, underscore her capability in driving development projects and making data-driven decisions that support company growth.