Bastien Berrebi
About Bastien Berrebi
Bastien Berrebi is the Category Strategy Manager at General Mills in Boulogne-Billancourt, Île-de-France, France, where he manages a team and defines strategies for the Old El Paso and Géant Vert brands.
Current Position at General Mills
Bastien Berrebi is currently serving as Category Strategy Manager at General Mills in Boulogne-Billancourt, Île-de-France, France. In this role, he defines the category strategy for the Old El Paso and Géant Vert brands and communicates it to commercial teams and clients. He also manages a team of seven individuals, which includes Category Managers and apprentices. Additionally, Bastien participates in client meetings to support Category Managers Enseignes, and sets objectives for various category levers for the brands under his purview.
Previous Role at General Mills - Yoplait
From 2019 to 2021, Bastien Berrebi worked as a Strategic Revenue Manager at General Mills - Yoplait in the Paris region. During this two-year period, he strategically focused on managing revenue streams for Yoplait products. His responsibilities likely involved pricing strategies, promotional planning, and financial forecasting. This role laid the foundation for his current position by enhancing his expertise in revenue management and strategic planning.
Career at Red Bull
Between 2016 and 2019, Bastien Berrebi was employed at Red Bull as Category Manager Enseignes in the Paris region. Over the course of three years, he would have been responsible for managing relationships with key retail partners and ensuring the effective placement and promotion of Red Bull products. His role likely included data analysis, sales forecasting, and the development of category plans to optimize performance within retail accounts.
Market Analysis at GfK
Bastien Berrebi served as a Consultant Analyste Marketing at GfK in the Paris region from 2014 to 2016. For two years, he provided marketing consultancy and analytical services. His work would have involved data interpretation, market trend analysis, and the provision of insights to drive client decision-making. This role allowed him to develop strong analytical skills and a deep understanding of market dynamics.
Educational Background
Bastien Berrebi holds a Master 2 (M2) in Marketing Business to Consumer from Ecole supérieure de Commerce de Toulouse, completed between 2008 and 2011. Prior to that, he studied Classes préparatoires at Lycée Ozenne, achieving a Classe Préparatoire Economique et Commerciale over a two-year period from 2006 to 2008. Bastien also holds a Baccalauréat Economique et Social, Mention TB, from Lycée Pierre d'Aragon, completed in 2006. This strong educational foundation has equipped him with the necessary knowledge and skills for his professional career.