Beatriz Felipe
About Beatriz Felipe
Current Positions
Beatriz Felipe currently holds dual roles as Coord de Trade Marketing Categoria at Ontex and Analista Senior de Trade Marketing at General Mills. Her extensive experience in trade marketing positions her as a valuable asset to both companies.
Trade Marketing Experience at General Mills
Beatriz Felipe has a significant history with General Mills, where she has ascended from an Analista Pleno de Trade Marketing Canal to her current role as Analista Senior de Trade Marketing. During her 10-month tenure as Analista Pleno from 2017 to 2018, she gained critical insights into the trade marketing domain, which she now applies in her senior position.
Previous Roles and Experience
Beatriz Felipe has a rich career history, having worked at JBS as an Analista Pleno de Trade Marketing for three years and at Pepsico in various capacities for over a year. Her diverse experience spans roles from estagiária de trade marketing to analista júnior de trade marketing. She has also worked at Modulo Security Solutions - Latin America and Marketing Júnior USP, adding breadth to her professional journey.
Education and Early Career
Beatriz Felipe studied at Universidade de São Paulo from 2009 to 2013. She started her trade marketing career as an intern at Pepsico, where she gathered foundational skills and insights that propelled her into more advanced roles in the field.
Background in Food and Beverage Industry
Beatriz Felipe has a robust background in the food and beverage industry, evidenced by her roles at General Mills, JBS, and Pepsico. This sector-focused expertise enhances her proficiency in trade marketing, allowing her to align marketing strategies effectively with industry demands.