Becca Picha
About Becca Picha
Current Role at General Mills
Becca Picha is currently serving as an Associate Brand Manager at General Mills in the Greater Minneapolis-St. Paul Area. In this role, she is responsible for overseeing brand development and marketing strategies. Her responsibilities likely include managing product lines, developing marketing campaigns, and collaborating with cross-functional teams to meet brand objectives.
Previous Roles at General Mills
Before her current position, Becca Picha served in two other roles at General Mills. She was an Associate Marketing Manager from 2020 to 2021, and earlier, a Senior Brand Management Associate from 2017 to 2020. In these roles, Picha focused on brand management tasks such as overseeing marketing campaigns and contributing to product launches.
Experience at Land O'Lakes, Inc.
Becca Picha worked at Land O'Lakes, Inc. in two distinct roles. From 2014 to 2017, she was a Marketing Specialist, and prior to that, she served as a Business Unit Coordinator for Dairy Foods Retail Marketing from 2013 to 2014. These positions involved coordinating marketing efforts and contributing to business unit objectives.
Educational Background
Becca Picha obtained her B.A./B.S. from the University of Minnesota-Twin Cities. Her educational background provided a strong foundation in marketing principles and practices, which she has applied throughout her professional career.
Industry Contributions and Recognitions
Becca Picha has made significant contributions to the marketing industry. She led a cross-functional team to successfully launch a new product line at General Mills, resulting in a 15% increase in market share. She received the 'Rising Star' award at General Mills for her outstanding performance in brand management and developed a digital marketing campaign that increased online engagement by 25% for a major General Mills brand.
Community Involvement
Becca Picha actively participates in community activities. She volunteers as a mentor for the Women in Business program, aiding young professionals in navigating their marketing careers. Additionally, she has shared her expertise as a guest speaker at the University of Minnesota’s marketing seminar, providing insights on brand management and career development.