Ben Brewer
About Ben Brewer
Ben Brewer is a Category Strategy Manager with extensive experience in category management and brand strategy, currently working in this role after holding various positions in the UK and Greater London.
Current Role as Category Strategy Manager
Ben Brewer currently serves as a Category Strategy Manager. In this role, he is responsible for overseeing the development and execution of category strategies. His primary focus is on enhancing category insights, leading category forecasting, and managing the UK category brand planning process. He ensures these plans are effectively deployed to UK commercial teams for market execution. Brewer is known for reprioritizing team objectives to adopt a customer-first approach, aiding in securing category partner status for key accounts.
Previous Experience Before Current Role
Before his current role, Ben Brewer held multiple positions, including Senior National Account Manager and Customer Category Manager in Uxbridge, Greater London. These roles involved managing national accounts and customer categories. He also served as a Category Manager at GSK in London, focusing on category management. His career progression also includes roles such as Commercial Channel Manager and Commercial Channel Management Executive, where he gained significant experience in commercial channel operations.
Early Career and Brand Management Roles
Earlier in his career, Ben Brewer occupied roles that concentrated on brand management and marketing. He worked as a Customer Business Manager and Brand Manager - Trade Woodcare and Polycell Trade, both in Slough. He also held positions such as Assistant Brand Manager - Polycell and Marketing Executive at Prestige Consulting Solutions. Notably, he started his career as an Assistant Brand Manager at AkzoNobel, providing him with reputable experience in brand management and marketing.
Educational Background in Advertising and Marketing
Ben Brewer holds a BA (Hons) degree in Advertising and Marketing Communications from Bournemouth University, where he studied from 2008 to 2011. His education provided him with a strong foundation in marketing strategies and advertising. Additionally, he attended Palmer's College from 2004 to 2006, where he studied Law, Psychology, Communication Studies, and English, obtaining his A Levels. These academic credentials have contributed to his proficiency in marketing and category management.
Achievements in Category Management
Ben Brewer has a track record of achievements in category management. He led the creation and deployment of the UK category vision, using differential software for virtual deployment. Brewer also spearheaded extensive category forecasting to improve post-Covid business performance. His efforts in category strategy allowed for a successful transition from a Mexican category advisor to a World Foods category lead. His strategic initiatives have been pivotal in enhancing market execution and forecasting accuracy.