Ben Hale
About Ben Hale
Ben Hale is the Market, Strategy, and Planning Manager for Better For You Snacking and Haagen-Dazs at General Mills in Mississauga, Ontario, Canada. He has over a decade of experience in senior marketing and planning roles across various industries.
Current Position at General Mills
Ben Hale is currently the Market, Strategy and Planning Manager for Better For You Snacking and Haagen-Dazs at General Mills. He is based in Mississauga, Ontario, Canada. In this role, he oversees market strategies and planning initiatives, focusing on targeted snacking categories and the renowned ice cream brand, Haagen-Dazs.
Previous Roles at General Mills
Ben Hale has been with General Mills for over 9 years. He previously served as the Market, Strategy and Planning Manager for Nature Valley from 2014 to 2015. Prior to that, he was the Senior Channel Marketing Manager for all brands at General Mills from 2012 to 2014, where he managed channel marketing strategies across multiple brand portfolios.
Experience in Market Strategy and Planning
Ben Hale has extensive experience in market strategy and planning. Before joining General Mills, he worked at United Biscuits as the Lead Market, Strategy and Planning Manager for the McVities portfolio from 2009 to 2012. He also held the position of Convenience Channel Manager at Diageo from 2007 to 2009, where he was responsible for market strategies for all brands in the convenience channel.
Roles in Retail Industry
Earlier in his career, Ben Hale worked in the retail industry with notable roles at Sainsbury's and Tesco PLC. At Sainsbury's, he was the Senior Buyer for Electricals from 2004 to 2006. Prior to that, he worked at Tesco PLC, first as a Buyer for Electricals from 2002 to 2004, and then as a Graduate from 1999 to 2002, where he gained foundational experience in retail buying and management.
Educational Background
Ben Hale studied at the University of Exeter from 1996 to 1999, completing a three-year program. His academic background laid the groundwork for his extensive career in market strategy, planning, and management across various industries.