Bianca Raiva
About Bianca Raiva
Bianca Raiva is an Associate Brand Manager at General Mills in Vancouver, British Columbia, Canada, with a diverse background in marketing, communications, and event management.
Title
Bianca Raiva holds the position of Associate Brand Manager at General Mills in Vancouver, British Columbia, Canada. In this role, she contributes to the development and implementation of brand strategies to enhance market presence and drive business growth.
Professional Experience
Bianca Raiva has accumulated diverse professional experience across various roles and industries. She previously worked at SAP as a Digital Strategy Intern for seven months in 2021, gaining expertise in digital marketing and strategic initiatives. At UBC Sauder School of Business, she served as both a Business Communications Teaching Assistant and a Career Peer Advisor from 2020 to 2021. Additionally, Bianca held a marketing internship at Riipen in 2020, where she honed her skills in innovation and creative problem-solving.
Education and Academic Background
Bianca Raiva completed her Bachelor of Commerce (BCom) with a focus on Marketing/Marketing Management at UBC Sauder School of Business in 2021. Her education provided her with a solid foundation in business principles and marketing strategies. Bianca also attended Kelowna Secondary School from 2014 to 2017 and Dr. Knox Middle School from 2011 to 2014.
Previous Roles and Internships
Throughout her career, Bianca Raiva has taken on various roles that have enabled her to develop a wide range of skills. She has worked as a Marketing Intern at Riipen, VP of Marketing for the UBC Black Student Union, and Director of Corporate Relations for the UBC Marketing Association. Bianca also served as an Event Manager for several initiatives, including the Sauder Summit Global Case Competition and the UBC Social Enterprise Club.
Early Career and Work Experience
Bianca Raiva's early career involved roles that built her interpersonal and customer service skills. She worked as a Front End Assistant and Cashier at Costco Wholesale, an Event Coordinator at the Center of Gravity Festival, and a Barista at Blenz The Canadian Coffee Company. Additionally, Bianca accumulated five years of experience as a Hair, Marketing, and Sales Specialist at Mary Claris Hair Extensions.
Background and Personal Attributes
Bianca Raiva was born in Zimbabwe and raised in Canada, providing her with a unique perspective on opportunities and work ethic. Her extensive experience across various roles at a young age has made her adaptable and skilled in forming connections with diverse individuals. Bianca is known for her strong analytical and communication skills, which she developed while working at an international trade and development bank and through her various internships and positions.