Bobby Smart

Bobby Smart

Senior Business Account Manager Sainsbury's @ General Mills

About Bobby Smart

Bobby Smart is a Senior Business Account Manager at General Mills, focusing on Sainsbury's in the London, England Metropolitan Area.

Current Role at General Mills

Bobby Smart holds the position of Senior Business Account Manager - Sainsbury's at General Mills. Based in the London, England Metropolitan Area, he is responsible for overseeing the business strategy and account management for Sainsbury's. His role includes developing and implementing account strategies and driving cross-functional teams to foster thought leadership on various product categories. Bobby has effectively communicated customer strategies internally, which has helped in mitigating conflicts and ensuring all parties benefit from the plans.

Previous Role at Danone Dairy

In 2019, Bobby Smart served as the Business Unit Lead - Tesco at Danone Dairy. During his 7-month tenure in the London, England Metropolitan Area, he managed business operations and led initiatives aimed at optimizing the Tesco account. His experience in this role laid the foundation for his expertise in account management and strategic partnerships within the FMCG industry.

Experience at Nestlé Purina PetCare

From 2017 to 2018, Bobby Smart worked as the Senior Business Manager - Asda at Nestlé Purina PetCare Europe, Middle East & North Africa. Over the course of one year, he was responsible for managing the business relationship with Asda, leveraging his skills in account management to drive growth and engagement. His work there contributed to his deep understanding of the pet care market and strategic account collaboration.

Role at The Gap Partnership

Bobby Smart was a Negotiation Consultant at The Gap Partnership from 2014 to 2017. In this role, he spent three years offering negotiation strategies and consulting services. His experience here provided him with exceptional negotiation skills, which he later applied to various roles in business account management. This background further enabled him to effectively manage and communicate complex business strategies.

Early Career at Molson Coors Beverage Company

Bobby Smart started his career as a National Account Manager at Molson Coors Beverage Company. He held this position from 2009 to 2012 in Burton upon Trent, England, United Kingdom. During these three years, Bobby managed key client accounts, developing an understanding of the beverage industry and refining his skills in account management. This early experience established a solid foundation for his subsequent roles in prominent companies within the FMCG sector.

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