Bonnie Mc Shane
About Bonnie Mc Shane
Bonnie Mc Shane is a Brand Experience Planner, Shopper Marketing at General Mills in Dresher, Pennsylvania, with a background in marketing and sales roles at JPMorgan Chase & Co., The Hershey Company, and The Coca-Cola Company.
Company
Bonnie Mc Shane is currently employed at General Mills, located in Dresher, Pennsylvania. Her role involves creating and executing shopper marketing strategies to enhance brand experiences, both in physical stores and online channels. Bonnie has a robust background in brand experience planning and collaboration with sales and marketing teams to deliver effective marketing campaigns.
Title
Bonnie Mc Shane holds the position of Brand Experience Planner, Shopper Marketing at General Mills. In this role, she is tasked with developing marketing strategies that resonate with shoppers, ensuring campaigns are well-integrated with overall business goals. Her responsibilities also include the organization and execution of large-scale events that elevate the shopper marketing initiatives at General Mills.
Education and Expertise
Bonnie Mc Shane earned a Bachelor of Science (B.S.) in Food Marketing from Saint Joseph's University, where she also distinguished herself as a D1 Student Athlete. Her academic background provided her with a strong foundation in food marketing and consumer behavior, skills she applies in her professional career. Prior to university, she completed her secondary education at Merion Mercy Academy.
Work Experience
Bonnie's career began at Lacrosse Unlimited as a Sales Associate, where she worked for six years before transitioning to roles that involved greater responsibility in marketing and sales. These roles include being an Intern Supervisor at Aramark, an Account Development FSOP Intern at The Coca-Cola Company, and a Retail Sales Representative at The Hershey Company. She also served as a Marketing Associate at JPMorgan Chase & Co. before joining General Mills.
Achievements
During her tenure at General Mills, Bonnie has been instrumental in developing shopper marketing plans aimed at multicultural audiences for Wakefern. She has successfully collaborated with sales and marketing teams to create impactful campaigns for various retail formats, contributing significantly to the company's shopper marketing success. Her expertise includes strategic event planning and ensuring the alignment of marketing campaigns with core business priorities.