Brian Mastey
About Brian Mastey
Brian Mastey is the Pet Parent Insights Manager at Blue Buffalo, a division of General Mills, with over 14 years of experience in consumer-focused strategy and insights.
Title
Brian Mastey serves as the Pet Parent Insights Manager at Blue Buffalo. He has held this role since February 2023.
Current Role at General Mills
Brian Mastey is currently employed at General Mills as the Pet Parent Insights Manager for Blue Buffalo. In this role, he is responsible for overseeing consumer insights specific to pet parents, with a focus on enhancing product and advertising strategies.
Past Roles at General Mills
Prior to his current role, Brian Mastey held various positions within General Mills. From 2021 to 2023, he was the Consumer Insights Associate Manager for Snacks. Before this, from 2019 to 2021, he managed consumer insights for Lucky Charms and Reese's Puffs. His tenure at General Mills also includes a stint as the Consumer Insights Associate Intern for Yoplait New Ventures in 2011.
Previous Experience at GfK Strategic Innovation
Before joining General Mills, Brian Mastey worked at GfK Strategic Innovation (formerly The Arbor Strategy Group) for four years. During his time there, he progressed from Analyst to Senior Analyst, and then to Associate Consultant, focusing on strategic consumer insights and innovation.
Educational Background
Brian Mastey holds an MBA in Marketing and Entrepreneurship from the Texas McCombs School of Business, which he obtained from 2010 to 2012. He also earned a BBA in Marketing and Finance from the University of Michigan - Stephen M. Ross School of Business, completing his studies from 2002 to 2006.