Briana Falk
About Briana Falk
Briana Falk is the Marketing Manager for the Big G Cereals Portfolio Health and Wellness at General Mills in Minneapolis, Minnesota. She has extensive experience in brand management and mergers and acquisitions, with previous roles at Procter & Gamble, Lazard, and Deloitte.
Current Role at General Mills
Briana Falk is currently serving as the Marketing Manager for the Big G Cereals Portfolio Health and Wellness at General Mills located in Minneapolis, Minnesota. In this role, she manages marketing communications and renovation initiatives focused on health and wellness since May 2016. Her responsibilities include overseeing marketing strategies, improving brand messaging, and ensuring the portfolio's alignment with health and wellness trends.
Professional Experience at Procter & Gamble
Briana Falk held the position of Brand Management Intern at Procter & Gamble in Cincinnati, Ohio, United States, in 2011. During her three-month internship, she gained valuable experience in brand management, working on various projects that contributed to her foundational knowledge in marketing and brand development.
Career at Lazard
From 2007 to 2010, Briana Falk worked as an Analyst in the Mergers and Acquisitions division at Lazard in New York, New York. During her tenure, she developed financial models for company valuation, including leverage buyout (LBO) and discounted cash flow (DCF) analyses. Her expertise in financial modeling and company valuation played a key role in the successful execution of numerous transactions.
Education and Academic Background
Briana Falk holds a Master of Business Administration (MBA) from Duke University - The Fuqua School of Business, where she studied from 2010 to 2012. She earned her Bachelor of Arts in Business Economics and Music from Wheaton College between 2003 and 2007. Additionally, she took courses in Business at Melbourne Business School in 2012, further enriching her business acumen.
Past Roles at Deloitte
Briana Falk served as a Tax Intern in the International Assignment Services at Deloitte in New York, New York, for two months in 2005. In 2004, she also interned at Deloitte for two months in the Comprehensive Tax Solutions, Meals and Entertainment Recovery Services. These roles provided her with early exposure to tax practices and laid the groundwork for her future career in business and finance.