Brooke Doetkott Pfarr
About Brooke Doetkott Pfarr
Brooke Doetkott Pfarr is a Content Integration Planner at General Mills in Minneapolis, Minnesota, with a background in marketing and business analysis.
Company
Brooke Doetkott Pfarr is currently working at General Mills as a Content Integration Planner in Minneapolis, Minnesota, United States. Previous positions held at General Mills include Marketing Associate - Cereal Portfolio from 2015 to 2016 and Marketing Business Analyst - Chex and Kix for 7 months in 2014. She has also worked at Ameriprise Financial Services, Inc., Finnegans Inc., Peak Campus Properties, and the University of Minnesota.
Title
Brooke Doetkott Pfarr serves as a Content Integration Planner. Her role involves developing and implementing content strategies for major snack and meal brands, including Old El Paso and Nature Valley. She is responsible for the strategic direction of incentive programs across multiple owned digital platforms to enhance user engagement and purchase rates.
Education and Expertise
Brooke Doetkott Pfarr earned her Bachelor's degree in Business Marketing from the University of Minnesota - Carlson School of Management, where she studied from 2009 to 2011. Her expertise includes content strategy development, digital content integration, and content optimization based on data analysis from tools such as Google Analytics. She has extensive experience working on platforms like BettyCrocker.com, Pillsbury.com, Tablespoon.com, QueRicaVida.com, and BoxTops4Education.com.
Background
Brooke Doetkott Pfarr has a diverse background in marketing, having held various roles in multiple companies. She worked as a Marketing Coordinator at Ameriprise Financial Services, Inc. for 2 years and as an Account Executive Intern for 2 months. She also gained experience as a Marketing Intern at Finnegans Inc., a Sports Marketing Intern at the University of Minnesota, and a Marketing Intern and Leasing Agent at Peak Campus Properties. Additionally, she served as an Administrative Assistant at the University of Minnesota.
Achievements
Throughout her career, Brooke Doetkott Pfarr has successfully led the strategic direction of incentive programs to drive user engagement and increase purchase rates. She has managed on-site agency resources by setting priorities, assigning projects, and providing ongoing coaching. Her recommendations for content optimization, based on data analysis and evolving digital trends, have contributed significantly to the effectiveness of digital content integration efforts.