Bryan Samuelsen
About Bryan Samuelsen
Bryan Samuelsen is a Sr. Brand Associate at General Mills, currently managing the Cheerios brand. He has extensive experience in brand management and strategy, having worked at Unilever and General Mills.
Professional Role at General Mills
Bryan Samuelsen is currently serving as a Senior Brand Associate for Cheerios at General Mills. In this capacity, he expertly manages brand operations, overseeing nearly $80 million in brand budgets. His role involves leading strategies for high-profile products, such as the $30 million Seasonals business and the top-selling Pumpkin Spice Cheerios. His skillful use of data guides brand management decisions, balancing creativity with practicality.
Previous Experience at General Mills
Prior to his current role, Bryan Samuelsen worked at General Mills as a Senior Brand Associate for Kid Grain from 2022 to 2023. In this position, he applied his comprehensive brand management expertise to a different product line, contributing significantly to the company's growth during his tenure.
Career at Unilever
Bryan Samuelsen's tenure at Unilever included roles as an Assistant Category Strategy Manager for Hair Care from 2021 to 2022, and as an Assistant Brand Manager for Global Vaseline from 2020 to 2021. During his time with Unilever, he honed his skills in strategy and brand management within the context of highly competitive markets. He also gained valuable experience as a Marketing Intern in 2019.
Academic Background
Bryan Samuelsen earned his Bachelor of Science in Marketing from the Brigham Young University Marriott School of Business, completing his studies in 2020. His academic background laid a strong foundation for his career in brand management, providing him with essential skills in data analysis, strategic planning, and market research.
Research and Social Media Experience
Before transitioning fully into the corporate world, Bryan Samuelsen held roles at Brigham Young University as a Research Assistant from 2019 to 2020 and as a Firm Order Acquisitions Specialist at the Harold B. Lee Library from 2014 to 2018. Additionally, he served as a Social Media Specialist for BYU Law School from 2018 to 2019, gaining hands-on experience in content creation and digital marketing.