Caitlin Leivermann
About Caitlin Leivermann
Caitlin Leivermann is the Brand Experience Assistant Manager for Music & Fashion Partnerships at General Mills, with over a decade of experience in marketing and brand management.
Company
Caitlin Leivermann is currently employed at General Mills, a leading global food company. Caitlin serves as the Brand Experience Assistant Manager specializing in Music & Fashion Partnerships. General Mills is known for its portfolio of well-loved brands, and Caitlin's role is pivotal in aligning these brands with strategic partnerships in the music and fashion industries.
Title
Caitlin Leivermann holds the position of Brand Experience Assistant Manager in Music & Fashion Partnerships at General Mills. In this role, she spearheads initiatives that blend the appeal of General Mills' brands with influential music and fashion entities, enhancing brand visibility and consumer engagement.
Education and Expertise
Caitlin Leivermann received a Bachelor of Arts in Strategic Communications specializing in Public Relations and Advertising from the University of Minnesota-Twin Cities, where she studied from 2009 to 2013. Her academic background laid a strong foundation for her ongoing career in marketing and brand management, providing her with critical skills in strategic communication and media planning.
Professional Background
Caitlin Leivermann's career spans over a decade across various positions in marketing and media strategy. She has held significant roles at General Mills, including Marketing Communications Senior Planner for Fruit Snacks, Progresso, and Pillsbury. Prior to General Mills, she gained experience as a Media Strategist at Mithun Agency and Media Planner and Assistant Media Planner at Haworth Marketing + Media. Her early career included internships at Thymes, E-GROUP, INC., and Wehmann Models/Talent, Inc.
Achievements
Caitlin Leivermann has been instrumental in forging key partnerships between General Mills and major players in the music and fashion industries. She has played a crucial role in the successful launch of several marketing campaigns for General Mills' Fruit Snacks, Progresso, and Pillsbury brands. Her contributions have significantly enhanced brand visibility and consumer engagement through innovative marketing strategies.