Cassi Nix
About Cassi Nix
Cassi Nix is an Engagement Manager at General Mills with extensive experience in digital product management and marketing.
Current Role at General Mills
Cassi Nix currently serves as the Engagement Manager at General Mills. In this role, she is responsible for overseeing engagement strategies and initiatives to enhance organizational effectiveness. Her expertise in digital transformation and workforce planning plays a crucial role in driving project delivery efficiency and aligning digital initiatives with business objectives.
Previous Roles at General Mills
Before becoming the Engagement Manager, Cassi Nix held the position of Digital Product Manager at General Mills from 2019 to 2021. During her tenure, she led the implementation of a new digital project management tool, significantly improving project tracking and resource allocation. Additionally, she served as a Digital Producer from 2017 to 2019, where she developed a risk assessment framework that was adopted across multiple departments.
Career History in Digital and Marketing Roles
Cassi Nix has an extensive career in digital and marketing roles. Prior to her current role, she worked as an Associate Digital Producer at Periscope from 2015 to 2017 and served as an Executive Assistant at CO2 Partners, LLC from 2013 to 2014. She also held the position of Account Coordinator at LEVEL from 2012 to 2015. Earlier in her career, she gained experience as an Assistant Project Manager at CooperSmith Marketing, an Assistant Account Planner at Brew Creative, and as a Marketing Intern at both GODDARD DELANEY and 50 Entertainment.
Educational Background
Cassi Nix studied at the University of Minnesota, where she completed a Bachelor of Science in Business (BSB) with a focus on Marketing and Advertising from 2006 to 2010. She also attended the Curtis L. Carlson School of Management, earning her Bachelor of Science degree in Business, Marketing, and Advertising. Her academic background provided a solid foundation for her career in digital marketing and project management.
Notable Contributions and Presentations
During her time at General Mills, Cassi Nix led the cross-functional team responsible for implementing a new digital project management tool, enhancing project tracking and resource allocation. She also developed a risk assessment framework for digital projects and organized quarterly portfolio review meetings with senior leadership. Her expertise in digital transformation was highlighted when she presented on digital transformation strategies at the 2022 Digital Innovation Summit in Minneapolis.