Cassidy Gobran
About Cassidy Gobran
Cassidy Gobran is a Senior Brand Associate at General Mills, specializing in Dunkaroos and snacks category expansion in the Greater Minneapolis-St. Paul Area.
Title and Company
Cassidy Gobran currently holds the position of Senior Brand Associate - Dunkaroos & Snacks Category Expansion at General Mills. Based in the Greater Minneapolis-St. Paul Area, Cassidy's role focuses on innovative product development and market penetration within the snacks category.
Professional Experience at General Mills
Before becoming a Senior Brand Associate, Cassidy worked in various capacities at General Mills. She spent a year as a Brand Associate for Go-Gurt & Yoplait Kids, and another year as a Customer Operations Specialist. In her current role, she played a significant part in the successful relaunch of Dunkaroos, contributing to its re-entry into the market and expanding the snacks category.
Early Career and Internships
Cassidy Gobran's early career included diverse roles and internships. She worked at Baker Tilly Virchow Krause, LLP, first as a Risk, Internal Audit, and Cybersecurity Intern, and later as a Staff Consultant in the same areas. Additionally, she gained international experience as a Marketing Intern at APG & Co Pty Ltd in Sydney, Australia. Her roles also included being an Insurance Operations Leadership Development Program Summer Intern at Travelers.
Education and Academic Roles
Cassidy studied at the University of Minnesota - Carlson School of Management, achieving a Bachelor's of Science in Business. She also served as a Business Communications Teaching Assistant at the Carlson School, where she mentored students and assisted in curriculum development. Prior to college, she received her High School Diploma from Cretin-Derham Hall.
Leadership and Mentoring
Alongside her professional roles, Cassidy held several leadership and mentoring positions. She was the Chapter President of Pi Beta Phi Fraternity for Women, where she oversaw chapter operations and coordinated events. Her responsibilities in various positions have consistently included significant leadership and strategic planning elements.