Catalina Mccallum
About Catalina Mccallum
Catalina Mccallum is a Senior Brand Manager at LinkedIn and a Brand Manager at Annie's, General Mills, with extensive experience in marketing and brand management.
Current Roles
Catalina Mccallum currently holds two managerial positions. She serves as a Senior Brand Manager at LinkedIn based in Sunnyvale, California, United States. Concurrently, she works as a Brand Manager for Annie's General Mills in Minneapolis, Minnesota, United States.
Career at General Mills
Catalina Mccallum has had an extensive career at General Mills. She began as an Associate Marketing Manager Intern in 2013 for 3 months in Minneapolis, Minnesota. She then progressed to Associate Marketing Manager from 2014 to 2015 and Senior Associate Marketing Manager from 2015 to 2018. She is currently the Brand Manager for Annie's, a General Mills brand.
Previous Experience at Deloitte
Before her career at General Mills, Catalina Mccallum worked at Deloitte in various roles. She started as an Analyst from 2009 to 2011 in New York, New York. Following this, she was promoted to Consultant from 2011 to 2012. She also had a brief stint as a Summer Scholar at Deloitte Consulting in 2008.
Education Background
Catalina Mccallum has a strong educational foundation. She completed a Master of Business Administration from The Wharton School between 2012 and 2014. She also holds a Bachelor of Arts in Economics and Management from The Johns Hopkins University, completed between 2005 and 2009. Additionally, she attended Phillips Academy from 2001 to 2005.
Professional Accomplishments
Among her notable achievements, Catalina led a cross-functional team at General Mills to launch a new product line that achieved a 15% market share within its first year. She received the 'Marketing Excellence Award' at General Mills for her outstanding performance in brand management. Additionally, she published an article on consumer behavior trends in the 'Journal of Marketing Research' in 2019 and delivered a keynote speech at the 2021 Brand Innovation Summit in San Francisco.
Mentorship and Volunteer Work
Catalina Mccallum volunteers as a mentor for the Women in Business program at The Wharton School, where she provides guidance and support to MBA students. Her involvement in this program highlights her commitment to fostering the next generation of business professionals.