Cédric Tournier
About Cédric Tournier
Cédric Tournier is the National Field Sales Director at General Mills in Boulogne-Billancourt, Île-de-France, France, with extensive experience in eCommerce and sales management across multiple companies and regions.
Company
Cédric Tournier is currently employed at General Mills, a leading global food company. He is based in Boulogne-Billancourt, Île-de-France, France, where he serves as the National Field Sales Director.
Title
Cédric Tournier holds the position of National Field Sales Director at General Mills. His role involves overseeing nationwide field sales operations, ensuring alignment with company objectives and driving sales performance.
Education and Expertise
Cédric Tournier has a strong educational background with a focus on international business. He earned a Master of Science (MSc) in International Business from Dublin City University in 2007 and another MSc in International Business from Universidad de las Américas Puebla in 2006. Additionally, he obtained a Bachelor of Applied Science (BASc) in TEMA from NEOMA Business School, completing his studies between 2002 and 2006. His extensive experience in eCommerce is highlighted by multiple roles at General Mills and Procter & Gamble.
Background
Cédric Tournier began his career with roles in sales and account management. Early experiences include positions as a Sales Assistant/Intern at Mitchell Ogilvie Menswear and a Research Assistant/Intern at ABN AMRO Morgans, both in Brisbane, Australia. He later served as a Sales Representative for Nestlé S.A. and advanced to roles at Decathlon France and Procter & Gamble, where he managed national accounts and eCommerce activities. His career trajectory shows a progressive increase in responsibilities and scope, culminating in senior leadership positions.
Achievements
Throughout his career, Cédric Tournier has demonstrated a strong background in eCommerce and sales. At Duracell Inc., he held the position of Senior eCommerce Manager EIMEA, where he was responsible for overseeing eCommerce operations across Europe, India, the Middle East, and Africa. He later moved to General Mills, where he took on multiple director roles in eCommerce and sales. His consistent performance has led to significant leadership positions, exemplifying his capability to manage large-scale operations and drive business growth.