Celso Ruffo
About Celso Ruffo
Celso Ruffo is the Gerente de Trade Marketing at General Mills in São Paulo, Brazil, with extensive experience in trade marketing and sales management across various companies.
Company
Celso Ruffo is currently employed at General Mills in São Paulo, Brasil, where he holds the position of Gerente de Trade Marketing. General Mills is a global food company known for its consumer brands and commitment to quality.
Title
Celso Ruffo operates as Gerente de Trade Marketing at General Mills. This role involves overseeing trade marketing strategies and ensuring effective execution of marketing campaigns to drive sales growth and brand positioning.
Education and Expertise
Celso Ruffo has a Pós-graduação Lato Sensu - Especialização in Trade Marketing from ESPM Escola Superior de Propaganda e Marketing, completed between 2020 and 2022. Additionally, he holds a Bacharelado in Administração de Empresas from Centro Universitário FMU | FIAM-FAAM, achieved from 2003 to 2009. His educational background has provided a solid foundation in marketing and business administration.
Professional Background
Celso Ruffo has a robust professional history in trade marketing. He served as Gerente Sr. de Trade Marketing at Reckitt in São Paulo for 10 months from 2021 to 2022. Prior to that, he was the National Trade-Marketing Channel and Category Manager at Seara Alimentos LTDA for 7 months in 2020-2021. From 2016 to 2020, Celso worked at Bunge Brasil in a similar capacity. His early career includes a 17-year tenure at Unilever Brasil, where he held multiple roles including Sales Coordinator, Regional Sales Controller, and Trade Marketing Channel Coordinator.
Achievements
During his career, Celso managed a team of 12 supervisors and 550 promoters at Bunge and Seara Alimentos. He played a critical role as PMO for Commercial, Trade, and Marketing areas during the operational transition from Bunge to Seara. At Unilever, he notably achieved a 38% value growth and over 50% perfect execution level with customers, managing a considerable team of 113 people, including salespersons, supervisors, and promoters.