Charlène Morand
About Charlène Morand
Charlène Morand is the Regional Brand Manager for Nature Valley, Europe/Australia at General Mills, based in Nyon, Vaud, Switzerland. She has over 6 years of experience in brand management within the FMCG industry and has led multiple product launches and geographic expansion projects.
Professional Title and Current Position
Charlène Morand serves as the Regional Brand Manager for Nature Valley, covering Europe and Australia. She is based in Nyon, Vaud, Switzerland, and works for General Mills. In this role, she oversees brand strategy and implementation across multiple regions.
Career at General Mills
Charlène Morand has an extensive tenure at General Mills, having held various roles within the company. She started as a Regional Assistant Brand Manager for Old El Paso (2016-2018), then moved to Häagen-Dazs in the same capacity in 2018. She subsequently became the Regional Brand Manager for Nature Valley, covering Europe and Australia, where she has successfully led numerous projects including the launch of new product platforms and geographic expansion initiatives.
Experience at Danone, Henkel, and L'Oréal
Before joining General Mills, Charlène Morand gathered significant experience at other prominent companies. She worked as a Regional Assistant Brand Manager at Danone in 2015 in Région de Paris, France. Additionally, she gained experience as a Local Assistant Brand Manager at Henkel for 5 months in 2014 in Région de Boulogne-Billancourt, France, and briefly served as a Sales Representative in the Consumer Products Division at L'Oréal in 2013 in the Rhône-Alpes region, France.
Educational Background
Charlène Morand has a diverse and international educational background. She earned a Master in Management from EDHEC Business School, where she was recognized as the Best Student Awardee. She also participated in academic exchange programs at Università Commerciale 'Luigi Bocconi', Central University of Finance and Economics, and Pace University. She further completed preparatory classes at Lycée du Parc and received a Baccalauréat Scientifique from Lycée Saint Joseph.
Key Contributions and Responsibilities
Charlène Morand has made significant contributions to the Nature Valley brand. She led the launch of four new product platforms, introduced two new flavors, and developed two new product formats. Furthermore, she supported 18 geographic expansion projects and contributed to SKU rationalization and phase-outs to enhance portfolio efficiency. She also managed the brand budget and developed 360° communication campaigns to support product launches. Her role includes contributing to the annual and 3-year strategic plans for Nature Valley.