Cherry Chen
About Cherry Chen
Cherry Chen is the Marketing Director for Häagen-Dazs (China) at General Mills, and also holds marketing leadership roles at New Balance and Philips in Shanghai.
Title
Cherry Chen currently holds the position of Marketing Director at Häagen-Dazs (China), New Balance's MKT Head in Shanghai, and Marketing Director at Philips in Shanghai.
Professional Experience
Cherry Chen has a diverse and extensive career in marketing. She is presently serving as the Marketing Director at Häagen-Dazs (China) under General Mills, Marketing Head at New Balance in Shanghai, and Marketing Director at Philips in Shanghai. Before these roles, she was the MKT Manager for eCommerce, Gifting, and New Business Development at General Mills from 2013 to 2016. She worked with Swatch Group as an E-business/ePR/Digital Manager for TISSOT from 2011 to 2013 and was an Assistant Digital MKT Manager at Yum! Brands from 2006 to 2011. Earlier in her career, she served as a Digital Advertising Product Manager at Tencent between 2003 and 2006 and as an eMKT trainee at Omega Group from 2002 to 2003.
Education and Expertise
Cherry Chen completed her Master's degree in Business Information Technology from The University of Manchester, where she studied from 2001 to 2003. Her academic background combined with her professional experience has equipped her with substantial knowledge in digital marketing and e-commerce strategies. She has led significant initiatives to boost brand visibility, develop successful loyalty programs, and drive online revenue growth.
Successful Marketing Initiatives
Cherry Chen has spearheaded various successful campaigns throughout her career. She led the digital marketing strategy for Häagen-Dazs in China, significantly enhancing the brand's visibility and online sales. At New Balance, she developed and implemented a successful brand loyalty program, increasing customer retention. Additionally, she played a key role in launching new e-commerce initiatives for General Mills, resulting in substantial growth in online revenue.
Industry Engagement
With extensive experience in managing brand equity for major consumer goods brands in the Chinese market, Cherry Chen actively participates in industry conferences and seminars. She often shares her insights on digital marketing and e-commerce strategies, reflecting her commitment to staying updated with industry trends and continuously contributing to the sector.