Chris Tibble
About Chris Tibble
Chris Tibble is the Customer Category Manager at General Mills in London and the Director of Tibble Consulting Ltd, with extensive experience in category management and insights across various companies.
Company
Chris Tibble currently works at General Mills as a Customer Category Manager in London, England. He also holds a position as the Director of Tibble Consulting Ltd, based in London. Tibble Consulting Ltd focuses on offering specialized consultancy services.
Title
Chris Tibble holds the title of Customer Category Manager at General Mills. In this role, he presumably engages in various responsibilities tied to category management, strategy implementation, and customer insights.
Education and Expertise
Chris Tibble studied at the University of Stirling, where he focused on subjects like Econometrics, Banking, and the Japanese Economy, culminating in an Economics degree. His expertise spans across advanced analytical tools and methodologies, including Nielsen Answers, IRI PlusSuite, SAP, and RSi Retail Intelligence.
Background
With a career spanning multiple industries, Chris Tibble has held various key roles. Before joining General Mills, he served as an Interim Category & Insight Manager at Sacla UK Ltd, and held similar interim roles at Kimberly-Clark, Biotiful Dairy, Danone, Wrigley, Aimia Inc, and Accolade Wines. His past positions also include long-term roles at Revlon, IRI Infoscan, E&J Gallo Winery, Natures Way Foods, and Brand Innovations.
Achievements
Chris Tibble is recognized for his ability to translate an organization’s overall strategy into actionable and achievable research plans. He is regularly praised for both his presentation and teaching styles, particularly at regional board levels. He possesses a strong background in managing all aspects of agency and partnership management, from selection and briefing to developing ongoing relationships and performance management.