Chris Ward

Chris Ward

Market Strategy Revenue Manager @ General Mills

About Chris Ward

Chris Ward is the Market Strategy Revenue Manager at General Mills in Toronto, Canada, with extensive experience in market strategy, customer development, and supply chain management across various companies including Bayer, McCain Foods, and Canadian Tire.

Current Title and Role

Chris Ward is currently serving as the Market Strategy Revenue Manager at General Mills, located in Toronto, Ontario, Canada. In this role, he is responsible for devising and implementing market strategies that drive revenue growth.

Professional Experience at General Mills

Before his current position, Chris Ward spent two years as a Customer Development Manager at General Mills in Canada, from 2019 to 2021. During his tenure, he led a cross-functional team to implement a new trade strategy, which resulted in a 15% increase in market share.

Career at Bayer

Chris Ward held the role of National Account Manager - Walmart at Bayer from 2015 to 2019. In this capacity, he developed a comprehensive supply chain optimization plan that reduced logistics costs by 10%.

Roles at McCain Foods

At McCain Foods, Chris Ward held several significant roles over a span of three years. His positions included National Account Manager - Walmart / Metro / Loblaw, Sales Strategy & Planning Manager, and National Account Manager. Notably, he played a key role in the successful merger of two major business units, streamlining operations and improving efficiency.

Extensive Tenure at Canadian Tire

Chris Ward’s career at Canadian Tire spanned from 2001 to 2012. During this period, he undertook various roles including Manager, Merchandise Planning & Strategy, Category Business Planner, Manager, Supply Chain Major Projects, Team Lead, Distribution Focus, and several analytical and planning positions. He received the 'Outstanding Leadership Award' for his exceptional performance in supply chain management.

Educational Background

Chris Ward studied at Wilfrid Laurier University, where he achieved an Honours Business Administration degree. His academic focus was in Operations Management, Finance, and Social Psychology, which he completed from 1998 to 2002.

Mentorship and Industry Contributions

Chris Ward is dedicated to mentoring junior employees at General Mills, concentrating on career development and leadership skills. He authored a white paper on advanced merchandising techniques, published in a leading industry journal, and presented at the 2022 Supply Chain Management Conference on innovative trade strategies.

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