Christophe Huybrechts
About Christophe Huybrechts
Christophe Huybrechts is the Marketing Director at General Mills in Nyon, Vaud, Switzerland, with extensive experience in brand management and digital marketing.
Current Position at General Mills
Christophe Huybrechts serves as the Marketing Director at General Mills in Nyon, Vaud, Switzerland. In this role, he manages a team of 14 marketers and oversees the marketing strategy for brands such as Haagen Dazs, Old El Paso, Nature Valley, Yoplait, Green Giant, and Dough across 30 countries. His responsibilities include extensive media planning, P&L management, JBP planning, and trial and promo sufficiency planning.
Previous Roles at General Mills
Prior to his current role, Christophe Huybrechts held several positions at General Mills. From 2019 to 2021, he was the Head of Marketing for Emerging European Markets, focusing on ice cream, snacks, and yogurt. Before that, he was the Senior Brand Manager for Yoplait – Holistic Margin Management from 2018 to 2019 and the Senior Brand Manager for Old El Paso Europe Australasia from 2015 to 2018. Each role contributed to his expertise in the full marketing mix, including product development, activation, packaging, pricing, promotion, advertising, and distribution.
Experience at Procter & Gamble
Christophe Huybrechts also worked extensively at Procter & Gamble. His roles included Brand Manager for Global Aircare Electricals and Europe Digital Aircare from 2012 to 2015, Assistant Brand Manager for Aircare Western Europe from 2011 to 2012, and Jr Assistant Brand Manager in Market Strategy & Planning for Braun Nederland from 2009 to 2011. During his time at Procter & Gamble, he gained valuable experience in digital marketing and alternative support models.
Educational Background
Christophe Huybrechts studied at the University of Antwerp, where he obtained a Master's degree in Commercial Engineering from 2002 to 2007. Before that, he attended OLVE, studying Latin-Mathematics and achieving the Belgian equivalent of A-levels from 1997 to 2002. His educational background laid the foundation for his deep understanding of both business and engineering principles.
Skills and Expertise
Christophe Huybrechts is recognized for his out-of-the-box thinking in digital marketing. He has a proven track record in upstream strategic brand and innovation planning. Experienced in navigating complex matrix organizations and influencing senior stakeholders, he is skilled in coordinating remote business and cross-functional teams. He also has a strong background in organizational change management and is experienced in both direct and distributor route-to-market models.