Christophe Huybrechts
About Christophe Huybrechts
Christophe Huybrechts is the Trade Marketing Director Distributor Markets Europe at General Mills, based in Nyon, Vaud, Switzerland. He has extensive experience in the FMCG sector, having worked in various marketing and brand management roles at General Mills and Procter & Gamble.
Company
Christophe Huybrechts is currently employed at General Mills. He holds the position of Trade Marketing Director Distributor Markets Europe in Nyon, Vaud, Switzerland. General Mills is a leading global food company, renowned for its brands such as Old El Paso and Häagen-Dazs.
Title
Christophe Huybrechts serves as the Trade Marketing Director Distributor Markets Europe at General Mills. His role entails overseeing trade marketing strategies, ensuring they align with the company's goals, and driving market success across Europe.
Previous Roles at General Mills
Before his current position, Christophe Huybrechts held several key roles at General Mills. From 2017 to 2018, he was the Head of Cost Innovation & Pricing Yogurt Europe. He also served as the Marketing Manager for Old El Paso Europe from 2015 to 2017 in Nyon.
Experience at Procter & Gamble
Christophe Huybrechts has extensive experience with Procter & Gamble. He worked as the Sr Brand Manager for Febreze Global from 2011 to 2015 in the Geneva Area, Switzerland, and as the Brand & Category Manager Gillette/Braun Netherlands from 2009 to 2011 in the Rotterdam Area, Netherlands.
Education and Expertise
Christophe Huybrechts completed his education at the University of Antwerp, where he earned a Master in Commercial Engineering from 2002 to 2007. Prior to this, he achieved the Belgian equivalent of A-levels in Latin-mathematics from OLVE, studying from 1997 to 2002.
Professional Achievements
Christophe Huybrechts has made significant impacts in his roles, including implementing a go-to-market strategy reset that contributed to doubling profit in three years. He also successfully grew market share in 28 out of 35 markets through a business model rework and geographical expansion.
Industry Experience
With a decade and a half of experience in the FMCG sector, Christophe Huybrechts has worked across more than 10 different categories and brands. He has a track record of turning data into demand generation strategies, motivating both internal teams and external partners.
Swiss Work Permit
Christophe Huybrechts possesses a Swiss work permit C, which allows him long-term residency and employment in Switzerland. This facilitates his extensive contributions to his role at General Mills in Nyon.