Colleen Kirk
About Colleen Kirk
Colleen Kirk is the Associate Manager, Product Owner, Digital Experiences at General Mills, recognized for her expertise in digital marketing and CRM campaigns that have significantly increased sales and user engagement.
Current Role at General Mills
Colleen Kirk is currently serving as the Associate Manager, Product Owner, Digital Experiences at General Mills. In this role, she focuses on enhancing digital experiences and developing CRM campaigns. Her efforts have successfully brought in 1.2 million new users to the database through innovative strategies.
Previous Experience at Kelly
Colleen Kirk worked at Kelly from 2019 to 2024. She held roles such as Global Marketing and Business Planning- Science, Engineering, Technology & Telecom BU and Head of Media, Integrated Marketing and Innovation. During her tenure, she was instrumental in shaping global marketing strategies and business planning initiatives.
Educational Background
Colleen Kirk holds an MBA in Marketing from Pace University - Lubin School of Business, which she earned in 2001. She also has a B.S. in Marketing from Quinnipiac University, completed in 1999. Her foundational education has equipped her with a broad understanding of marketing principles and strategies.
Achievements in Global Digital Marketing
Colleen Kirk has been recognized globally for her contributions to digital marketing. She has received prestigious awards such as the Markie and Effie, particularly for her role in global digital marketing initiatives. At Gerber, she led the largest Facebook campaigns to date, significantly boosting the brand's online presence.
Expertise and Skills
Colleen Kirk has vast expertise in digital marketing, search, content marketing, social media, re-targeting, programmatic, CRM, email marketing, and eCommerce. She specializes in identifying target audiences and devising campaigns that build brand awareness, recruitment, and loyalty. Her experience spans healthcare, consumer goods, CPG, and B2B sectors.