Colleen Wright
About Colleen Wright
Colleen Wright is the Global Consumer Insights Senior Associate for Betty Crocker at General Mills, with over nine years of experience at the company and a background in strategy and analytics from Delta Air Lines.
Title
Colleen Wright is currently the Global Consumer Insights Senior Associate at Betty Crocker, a brand under General Mills.
Current Role at General Mills
Colleen Wright works at General Mills as Global Consumer Insights Senior Associate for Betty Crocker. She has been with the company for over nine years, starting as an intern in 2013 and progressing through various roles in consumer insights and shopper insights.
Previous Roles at General Mills
Before her current position, Colleen Wright held several roles at General Mills. She worked as Global Consumer Insights Senior Associate for Totino's in 2018 for one month. From 2016 to 2018, she was the Global Consumer Insights Senior Associate for Shopper Insights - Grocery Accounts for two years. Additionally, she served as a Global Consumer Insights Associate in Shopper Insights - Grocery Accounts in 2016 for six months and in In-Context Experimentation from 2014 to 2016 for two years. Colleen began her career at General Mills as a Global Consumer Insights Intern in 2013 for three months.
Work Experience at Delta Air Lines
Colleen Wright's professional background includes various positions at Delta Air Lines. She was a Team Leader in Strategy and Analytics for Agency Sales Development from 2011 to 2012 for nine months. Prior to that, she served as a Program Manager in Agency Sales Development from 2010 to 2011 for nine months, and as a Senior Analyst in Market Development in 2010 for ten months. Colleen initially joined Delta Air Lines as an Analyst in Corporate Sales Development, a role she held from 2008 to 2009 for one year.
Education and MBA
Colleen Wright holds an MBA from the University of Minnesota - Carlson School of Management, which she completed in 2014. Her academic background has equipped her with strong foundations in business management, strategy, and analytics, skills she has utilized throughout her career.