Craig Alexander
About Craig Alexander
Craig Alexander is a Marketing Manager at General Mills, known for leading successful campaigns and mentoring junior professionals.
Title
Craig Alexander serves as the Marketing Manager at General Mills. In this role, he leads impactful marketing initiatives that drive brand growth and customer engagement.
Work Experience at General Mills
Craig Alexander is currently the Marketing Manager at General Mills. Craig led a successful rebranding campaign for a major product line, resulting in a 15% increase in market share. He developed and implemented a digital marketing strategy that boosted online engagement by 25% within the first year. He also received the 'Marketing Excellence Award' for outstanding performance in 2021.
Previous Work at Fonterra
Before joining General Mills, Craig Alexander worked at Fonterra as a Senior Brand Manager from 2018 to 2020 and as Brand Manager from 2016 to 2018. During his tenure at Fonterra, he was responsible for managing brand strategies and executing marketing campaigns.
Previous Roles at The Kraft Heinz Company
Craig has a robust background with The Kraft Heinz Company. He served as a Brand Manager from 2014 to 2015, a Category Manager from 2013 to 2014, and a Category Analyst from 2012 to 2013. His roles involved category analysis, management, and brand strategy execution.
Achievements
Craig Alexander spearheaded the launch of a new product at General Mills that achieved $10 million in sales within the first six months. He also regularly mentors junior marketing professionals through the company's internal mentorship program. Craig presented a case study on innovative marketing strategies at the Australian Marketing Institute's annual conference in 2022.