Craig Cranfield
About Craig Cranfield
Craig Cranfield is the Sr Director of Foodservice Distribution, North America at General Mills, based in Minneapolis, Minnesota. He has over two decades of experience at General Mills, holding various senior leadership roles and overseeing the integration of e-commerce platforms into corporate distribution strategies.
Company
Craig Cranfield is currently employed at General Mills, where he serves as the Sr Director of Foodservice Distribution for North America. General Mills is based in Minneapolis, Minnesota, and Craig's role is on-site. He oversees the entire Canadian Foodservice business, integrating advanced distribution strategies and managing various corporate channels.
Title and Current Role
In his current role as Sr Director, Foodservice Distribution, North America at General Mills, Craig Cranfield is responsible for overseeing foodservice operations and distribution across the continent. He plays a pivotal role in managing distribution strategies and enhancing corporate distribution channels. His strategic initiatives include integrating e-commerce platforms into the existing distribution strategy.
Previous Roles at General Mills
Craig Cranfield has held multiple senior leadership roles at General Mills over his more than two-decade-long tenure. From 2019 to 2021, he was the Sr Director of Foodservice Distribution and Field Sales. Prior to that, he was the Sr Director of National Foodservice Sales from 2006 to 2019. He also served as the Director of Out of Home for General Mills Canada from 1998 to 2003.
Education and Expertise
Craig Cranfield studied at the University of Guelph. Over his extensive career, he has developed profound expertise in managing distributor buying groups across North America and has led significant projects, including the integration of Foodservice e-commerce platforms like Amazon into corporate distribution strategies.
Background in Foodservice Distribution
Craig Cranfield possesses extensive experience and a deep understanding of foodservice distribution. His strategic focus has been on enhancing corporate distribution channels and improving operational efficiencies. His contributions to General Mills include leading the integration of e-commerce platforms and overseeing the entire Canadian Foodservice business to align with broader corporate objectives.