Craig Deakin
About Craig Deakin
Craig Deakin is the Customer Development Manager at General Mills in Calgary, Canada, with over 20 years of experience in Consumer Packaged Goods.
Current Position at General Mills
Craig Deakin currently holds the role of Customer Development Manager at General Mills, located in the Calgary, Canada area. In this position, he is responsible for managing key accounts across Western Canada. He leads a team of Account Managers, driving strategic planning and customer development initiatives within the region. His role involves the oversight and implementation of customer-focused strategies to enhance market presence and sales performance.
Previous Experience in Category Management
Between 1999 and 2001, Craig Deakin worked as a Category Management Specialist at General Mills Canada. During his 2-year tenure in this role, he gained significant experience in category management, contributing to the organization's efficiency in product alignment and market strategy.
Sales Representative Experience
From 1995 to 1998, Craig Deakin served as a Sales Representative at General Mills Canada. Over the course of 3 years in this role, he developed critical skills in sales, client relationship management, and market development, laying the foundation for his subsequent roles within the company.
Educational Background
Craig Deakin holds a Bachelor of Arts degree from the University of Manitoba, where he studied from 1991 to 1993. Prior to this, he attended Dakota Collegiate Institute from 1987 to 1989. His educational background has provided him with strong analytical skills and strategic thinking capabilities, which have been instrumental in his professional career.
Experience in Consumer Packaged Goods
With over 20 years of experience in the Consumer Packaged Goods industry, Craig Deakin is well-versed in managing and developing customer relationships. His extensive experience encompasses various roles in sales, category management, and customer development. He has shown a consistent ability to drive growth and strategic initiatives within the sector.