Dan Meyer
About Dan Meyer
Dan Meyer is the Consumer & Market Intelligence Manager for Shopper Insights at General Mills, with extensive experience in consumer insights and trade marketing across various food categories.
Current Position at General Mills
Dan Meyer currently serves as the Consumer & Market Intelligence Manager - Shopper Insights at General Mills. His role focuses on insights related to Target, Small Format, and eCommerce channels. Since May 2020, he has been leading shopper insights for Target, Dollar, Aldi, and online retail platforms.
Previous Roles at General Mills
Before his current position, Dan Meyer held several roles at General Mills. From 2018 to 2020, he was the Global Consumer Insights Associate Manager - Cereal Media Measurement. Prior to that, from 2015 to 2018, he was the Global Consumer Insights Senior Associate - Convenience & Foodservice Channel (Snacks). Earlier roles include Global Consumer Insights Associate - Yogurt from 2014 to 2015, and Global Consumer Insights Associate - Trade Marketing Finance (Snacks, Cereal, Organic) from 2012 to 2014.
Experience at Mondelēz International and Kraft Heinz
Dan Meyer has also worked at Mondelēz International as a Trade Analyst, managing the Nabisco Cookie/Cracker/Snack Nuts category from 2010 to 2011. Additionally, he served as a Sales Analyst for Supervalu at The Kraft Heinz Company from 2008 to 2010, where he focused on sales analysis.
Professional Background
Earlier in his career, Dan Meyer served as Dept Head/Business Manager at Life Time Fitness from 2006 to 2008. Before that, he worked as an Admissions Rep/Marketing Manager at Brainco from 2004 to 2005. These roles added a broad range of skills and experiences, contributing to his professional development.
Educational Background
Dan Meyer holds a Master of Arts in Strategic Leadership from North Central University, where he studied from 2018 to 2020. He also earned a Bachelor of Arts in Business Administration with a marketing emphasis from Bethel University, graduating in 2004. He minored in Entrepreneurship and Creative Writing, which have provided a strong foundation for his diverse career.