Dan Munson
About Dan Munson
Dan Munson is the Sr. Director of Business Reporting & Analytics at General Mills in the Greater Minneapolis-St. Paul Area, with extensive experience in both internal and external data sources.
Current Title and Role
Dan Munson is currently serving as the Sr. Director of Business Reporting & Analytics at General Mills. He operates out of the Greater Minneapolis-St. Paul Area. In this role, he oversees reporting, business analytics, and analytical capabilities for the North America organization. His responsibilities include ensuring the relevance, accuracy, and timeliness of analytic content.
Previous Positions at General Mills
Dan Munson has held several positions at General Mills throughout his career. From 2003 to 2008, he served as Director of Sales Reporting & Business Analysis. Prior to that, he was the Sr. Manager of Trade Promotion Analytics from 2000 to 2003 and Manager of Consumer Insights & Reporting from 1997 to 2000. His roles have consistently been based in the Greater Minneapolis-St. Paul Area.
Experience at NielsenIQ
Before his tenure at General Mills, Dan Munson worked at NielsenIQ as an Account Manager. He held this position from 1993 to 1997 in Minneapolis, Minnesota. During his four years at NielsenIQ, he gained substantial experience with external data sources such as Nielsen and point-of-sale data.
Education: University of Minnesota - Carlson School of Management
Dan Munson earned his MBA in Marketing and Marketing Management, General from the University of Minnesota - Carlson School of Management. His studies spanned from 1990 to 1992. This educational background has equipped him with a comprehensive understanding of market dynamics and business management.
Analytics Expertise and Philosophy
Dan Munson possesses extensive expertise in both internal and external data sources, including shipment data, trade promotion, supply chain, financial data, Nielsen, IRI, and point-of-sale data. He advocates for quality analytics professionals to practice underlying work to truly understand business dynamics. Munson believes that business analytics can be served more efficiently with the use of dashboards and AI, but emphasizes the importance of foundational analytic work.