Danai Balta Vasileiadis
About Danai Balta Vasileiadis
Danai Balta Vasileiadis is the Sourcing Manager EUAU Indirect (Marketing Services) at General Mills in Nyon, Vaud, Switzerland, overseeing media, creative agencies, and other marketing services for Europe and Australia/New Zealand.
Title
Danai Balta Vasileiadis holds the position of Sourcing Manager EUAU Indirect (Marketing Services) at General Mills. Based in Nyon, Vaud, Switzerland, her responsibilities encompass overarching management of various marketing services categories.
Company
Danai Balta Vasileiadis is currently employed at General Mills, a prominent multinational manufacturer and marketer of branded consumer foods. At General Mills, her role revolves around driving efficiency and effectiveness in sourcing strategies for the European and Australia/New Zealand markets.
Management of Marketing Services
In her position, Danai Balta Vasileiadis manages multiple aspects of marketing services. This includes oversight of media and creative agencies, research, public relations, talent and sponsorships, in-store, and sales categories. Her responsibilities cover a broad region, ensuring cohesion and impact across Europe and Australia/New Zealand.
Financial Target Achievement
Danai Balta Vasileiadis has a track record of consistently overdelivering on annual financial targets. Her role involves not only meeting these targets but also exceeding them, thus contributing significantly to the financial health and strategic goals of General Mills.
Strategic Relationships and Planning
Part of Danai Balta Vasileiadis’s duties includes building strategic relationships with stakeholders and management. She is also involved in developing category strategies and engaging in long-term planning, which are crucial for the sustained success of the sourcing operations under her purview.