Daniel Bechar
About Daniel Bechar
Daniel Bechar is the Market Manager for Central Europe at General Mills, based in Athens, Greece. He has extensive experience in sales and market management across various companies and regions, including a notable tenure at Unilever and MAKRO Cash & Carry Hellas Wholesale S.A.
Current Position at General Mills
Daniel Bechar is currently the Market Manager for Central Europe at General Mills. Based in Athens, Greece, he handles contract negotiations with distributors, runs annual Joint Business Plans, and builds solid communication lines with the CEOs or owners of distributors. He applies brand strategy and pricing guidelines alongside geo-expansion plans and has full P&L management responsibilities. His role also includes planning and executing business development initiatives for Central and Eastern European countries.
Previous Roles at General Mills
Before his current role, Daniel Bechar worked as the Market Manager for the Balkans at General Mills from 2018 to 2020. Prior to that, he served as the Sales Manager for Foodservice & Traditional Trade in Greece/Cyprus from 2016 to 2018. In both positions, he contributed significantly to the company's growth in various regional markets.
Experience at Chrysi Eykairia Group and MAKRO Cash & Carry
Daniel Bechar has valuable experience in the wholesale and retail sectors. He worked as the Sales Director at Chrysi Eykairia Group for four months in 2015. Additionally, he held key roles at MAKRO Cash & Carry Hellas Wholesale S.A. as Head of Target Group Management from 2013 to 2014, and as Head of HoReCa from 2012 to 2013, both roles based in Athens.
Early Career and Experience at Unilever
In his early career, Daniel Bechar worked at Unilever where he was the Sales Manager - Distributive Trade & Sales Trainer from 2008 to 2012, and as an Area Sales Manager from 2007 to 2008, both in Athens, Greece. His role involved significant sales training and distributive trade management.
Educational Background
Daniel Bechar holds an International MBA and an MSc. from Athens University of Economics and Business, obtained in 2002. He also has a Bachelor’s degree in Maritime Studies from the University of Piraeus, which he completed in 2000. His educational background has provided him with a strong foundation in business and maritime studies.
Industry Recognition and Awards
Daniel Bechar received the 'Champions Award' for orchestrating the biggest partner change in Europe for Haagen Dazs. This accolade highlights his ability to manage significant organizational transformations and develop successful partnerships within the industry.