Daniel Gustavsson
About Daniel Gustavsson
Daniel Gustavsson is a Brand Manager at General Mills in Nyon, Vaud, Switzerland, with a background in brand management, consumer market knowledge, and customer service. He has a Master of Science in Management from HEC Lausanne and a Bachelor of Science in Business and Economics from Uppsala University.
Title and Current Role
Daniel Gustavsson is currently serving as Brand Manager at General Mills, based in Nyon, Vaud, Switzerland. In his role, he is responsible for developing and executing marketing strategies to boost brand awareness and drive business growth.
Professional Experience
Daniel Gustavsson has a diverse background in brand and market management. Starting as an Assistant Brand Manager Intern at General Mills in 2018, he quickly progressed to Assistant Brand Manager and served in this capacity until 2020. He also worked in a Teaching and Research Assistant role at Université de Lausanne and had an internship in Consumer Market Knowledge at Procter & Gamble. Additionally, he held roles at European Maritime Finance, Tetra Pak, and ICA Norge AS, gaining broad market experience and leadership skills.
Education and Academic Background
Daniel Gustavsson holds a Master of Science (M.Sc.) degree in Management from HEC Lausanne - The Faculty of Business and Economics, where he studied from 2016 to 2018. He also earned a Bachelor of Science (BS) degree in Business and Economics from Uppsala University, completed from 2013 to 2016. His academic journey began with a focus on Sustainable Development in 2012, followed by studies in Natural Sciences at Katedralskolan, completed in 2010.
Achievements
During his career, Daniel led a cross-functional team to successfully launch a new product line at General Mills, increasing market share by 15%. He received the 'Excellence in Brand Management' award at General Mills in 2021 for outstanding performance. He also developed a digital marketing strategy that improved online engagement by 25% in six months. Additionally, he mentors junior brand managers and interns at General Mills and has participated as a guest speaker at the 2022 European Marketing Summit.