Danny Peters
About Danny Peters
Danny Peters is a Sr. Planner, Brand Experience | Performance Marketing - Snacks at General Mills, specializing in data strategy and digital analytics within the food industry.
Company
Danny Peters is currently employed at General Mills, a multinational manufacturer and marketer of branded consumer foods headquartered in Minneapolis, Minnesota. He holds the position of Sr. Planner, Brand Experience | Performance Marketing - Snacks, where he focuses on optimizing performance marketing campaigns for snack brands.
Title
Danny Peters serves as the Sr. Planner, Brand Experience | Performance Marketing - Snacks at General Mills. His role emphasizes data-driven strategies for optimizing brand experience and performance marketing, particularly within the snacks segment.
Education and Expertise
Danny Peters holds multiple degrees from the University of Minnesota Duluth. He earned Bachelor of Science degrees in Statistics and Mathematics, as well as a Bachelor of Arts in Economics. His educational background provides a strong foundation in quantitative analysis, which he applies in his professional roles. Danny specializes in turning complex data into actionable insights and has a strong background in data strategy and digital analytics, particularly within the food industry.
Professional Background
Danny has accumulated extensive experience through various roles. Prior to his current position, he worked as a Planner in Data Strategy & Analytics and Website, Data, and Monetization at General Mills. His earlier roles included a stint as a WorldTeach Namibia Volunteer Teacher, Underwriting Services Representative at SCOR, Black Jacket at Minnesota Vikings, Technology Development Program Intern at Optum, Teaching Assistant, and Mathematics/Statistics Tutor at the University of Minnesota Duluth.
Data Strategy and Digital Analytics
In his current and previous roles, Danny specializes in developing and implementing rapid test and learn experiments to optimize performance marketing campaigns. He is adept at turning complex data into actionable insights to tell unique and captivating data stories. His meticulous approach includes sizing audiences and determining the most effective channels and messaging for marketing campaigns, particularly within the snack brands segment at General Mills.