Danny Peters
About Danny Peters
Danny Peters is a Sr. Planner and Media Expert in Performance Marketing at General Mills, specializing in digital media campaigns and data-driven insights.
Title
Danny Peters holds the position of Sr. Planner, Media Expert | Performance Marketing - Snacks at General Mills. His role involves leading media campaigns and specializing in actionable insights to optimize media performance.
Current Role at General Mills
Currently, Danny Peters works at General Mills as a Sr. Planner, Media Expert | Performance Marketing - Snacks in Minneapolis, Minnesota. His responsibilities include executing media campaigns across digital channels such as audio, display, social, SEO, SEM, and TV. He also acts as a Media Subject Matter Expert (SME) guiding sprint-style experiments for rapid test and learn processes.
Previous Roles at General Mills
Danny Peters has held various positions at General Mills. From 2021 to 2022, he was a Planner for Data Strategy & Analytics | Brand Experience Platforms. Before that, he served as a Planner for Website & Data | Owned Media & Publishing from 2020 to 2021 in the Greater Minneapolis-St. Paul Area.
Past Work Experience
Before his current role, Danny Peters gained diverse experience by working in various sectors. He was a WorldTeach Namibia Volunteer Teacher in Ongwediva, Namibia, a Black Jacket at Minnesota Vikings, and an Underwriting Services Representative at SCOR. Additionally, he interned as a Technology Development Program Intern at Optum and served as a Teaching Assistant and Mathematics/Statistics Tutor at the University of Minnesota Duluth.
Educational Background
Danny Peters holds three degrees from the University of Minnesota Duluth. He earned a Bachelor of Science (B.S.) in Statistics, a Bachelor of Science (B.S.) in Mathematics, and a Bachelor of Arts (B.A.) in Economics. His academic background spans from 2014 to 2018, providing him with a strong foundation in analytical and problem-solving skills.