David Baril
About David Baril
David Baril is the Director of Strategic Revenue Management at General Mills in Montreal, Quebec, Canada, with over 15 years of experience in the food and beverage industry.
Current Role at General Mills
David Baril is currently serving as the Director of Strategic Revenue Management at General Mills in Montreal, Quebec, Canada. In this role, he focuses on driving revenue growth and optimizing pricing strategies across the company's product lines.
Previous Roles at General Mills
David Baril has held numerous roles at General Mills over his long tenure. From 2018 to 2020, he was the Associate Director, operating in the Toronto, Canada area. Before that, he was the Associate Sales Director Metro/UGI from 2017 to 2018. Baril also served as the Customer Development Manager Walmart from 2016 to 2017, Trade Strategy Manager Cereal from 2014 to 2016, Customer Development Manager from 2012 to 2014, Trade Marketing Business Execution - Cereal and Baked Goods from 2011 to 2012, Account Development Manager from 2009 to 2010, and Sales Representative from 2008 to 2009.
Experience at Labatt Breweries
Before joining General Mills, David Baril worked at Labatt Breweries of Canada as a Junior Sales Representative and Merchandiser from 2007 to 2008. During his nearly one-year tenure, he gained initial sales and merchandising experience which laid the groundwork for his future roles in the food and beverage industry.
Educational Background
David Baril studied Marketing at Université Laval, achieving his Bachelor's degree from 2004 to 2007. His academic background in marketing has significantly contributed to his career in strategic and sales roles within the food and beverage industry.
Expertise and Industry Experience
With over 15 years of experience in various strategic and sales roles, David Baril has a wealth of expertise in customer development, trade strategy, and business execution. He has managed key accounts such as Walmart and Metro/UGI during his tenure at General Mills, particularly excelling in the cereal and baked goods categories.