David Marc Bernfeld
About David Marc Bernfeld
David Marc Bernfeld is a Project Manager for Holistic Margin Management at Häagen-Dazs, currently working at General Mills in London, United Kingdom.
Title
David Marc Bernfeld serves as the Project Manager for Holistic Margin Management at Häagen-Dazs, employed by General Mills in London, United Kingdom.
Professional Experience
David Marc Bernfeld is currently a Project Manager for Holistic Margin Management (HMM) at General Mills, managing budgeting and leading global cross-functional teams to deliver key HMM initiatives at Häagen-Dazs. He supports broader HMM ideation and complexity reviews to expand the overall pipeline and facilitates mid and long-term brand innovation and portfolio strategy. Previously, he served as the Strategic Planning and Business Improvement Manager at Unatrac Ltd. from 2017 to 2019. Prior to that, he worked as a Senior Consultant at EY in Lisboa e Região, Portugal from 2016 to 2017 and as a Consultant at EY from 2013 to 2016.
Educational Background
David Marc Bernfeld holds a Master of Arts in Marketing from Durham University Business School, achieved from 2010 to 2012. He completed his undergraduate studies in Accounting and Finance with a Bachelor of Arts from the University of Essex between 2007 and 2010. He also attained an International Baccalaureate from St Julian's School, where he studied History, Economics, and Business from 1997 to 2007.
Role at Häagen-Dazs
In his capacity as Project Manager for Holistic Margin Management at Häagen-Dazs, David Marc Bernfeld collaborates extensively with Consumer Insights (CI) and Product Group Insights (PGI) to drive HMM learning plans. He works closely with regional business teams across Europe, Asia, and Latin America and manages partnerships with key internal and external stakeholders for packaging development. His role includes supporting the HMM lead with analysis and scenario planning to aid in decision-making.