David Marc Bernfeld
About David Marc Bernfeld
David Marc Bernfeld is the Brand Manager for Häagen-Dazs at General Mills, focusing on Holistic Margin Management in London, United Kingdom. He has extensive experience in strategic planning, business improvement, and consulting, with a background in marketing and finance.
Current Role at General Mills
David Marc Bernfeld is currently serving as the Brand Manager for Häagen-Dazs' Holistic Margin Management (HMM) at General Mills. Based in London, United Kingdom, Bernfeld leads global cross-functional teams, focusing on a consumer-first mindset to deliver essential HMM initiatives. He collaborates with Consumer Insights (CI) and Product Growth Insights (PGI) to drive the execution of the HMM learning plan and works closely with regional teams across Europe, Australia, Asia, and Latin America. Additionally, he liaises with key internal and external partners on packaging development and supports brand innovation and portfolio strategies.
Professional Experience at Unatrac Ltd.
From 2017 to 2019, David Bernfeld worked as the Strategic Planning and Business Improvement Manager at Unatrac Ltd. in London, United Kingdom. In this role, Bernfeld focused on driving strategic planning and business improvement initiatives. His contributions to Unatrac Ltd. during these two years were pivotal in enhancing company operations and strategic direction.
Consultant and Senior Consultant at EY
David Bernfeld spent a significant portion of his career at EY, first as a Consultant from 2013 to 2016, and then as a Senior Consultant from 2016 to 2017. During his tenure at EY, he was based in Lisbon, Portugal, where he provided consultancy services, leveraging his expertise to advise on business strategies and improvements over a span of four years.
Educational Background
David Bernfeld has an extensive educational background, having completed his Master of Arts (MA) in Marketing at Durham University Business School from 2010 to 2012. Prior to that, he earned a Bachelor of Arts (BA) degree in Accounting and Finance from the University of Essex, studying there from 2007 to 2010. Bernfeld also completed his International Baccalaureate at St Julian's School, where he studied History, Economics, and Business from 1997 to 2007.