David Ray
About David Ray
David Ray is a Sr. Solutions Manager at General Mills with extensive experience in digital advertising and marketing across various industries.
Company
David Ray currently holds the position of Sr. Solutions Manager at General Mills. He is based in Ridgefield, Connecticut, United States, and works remotely. His role is critical to the company's digital advertising and solutions strategy.
Title
David Ray's current title is Sr. Solutions Manager at General Mills. His expertise in digital advertising and performance optimization enhances the company's marketing initiatives.
Education and Expertise
David Ray has a Bachelor of Science in Business, Major in Marketing from the University of Phoenix (2010-2012). He also studied Culinary Arts and Related Services at South Seattle College (1998-2000) and attended Seattle University from 1996 to 1998. His professional background includes extensive experience in digital advertising, marketing data analytics, and performance optimization. David has cultivated skills in a variety of industries including SaaS, e-commerce, and retail.
Background
David Ray's career trajectory includes senior roles in various leading companies. He was Sr. Manager, Performance & Optimization at General Mills in Wilton, Connecticut (2021-2023). He also held the role of SEM/PPC Marketing Manager at Tenna in Seattle, Washington (2020-2021). His experience spans influential positions such as Sr. Marketing Manager - Digital Advertising at Google (2019-2020) and Senior Manager, Digital Advertising at AppSheet (2019-2020). Earlier, he held multiple digital advertising roles at Amazon, and worked with CDK Global and several other firms, demonstrating his robust background in digital marketing and management.
Achievements
In his career, David Ray has led transformative initiatives that resulted in significant increases in Return on Advertising Spend (ROAS). He played a key role in centralizing digital advertising execution, measurement, performance management, and optimization. He has also built new business capabilities in marketing data analytics, measurement, data visualization, and A/B testing. David is recognized for his ability to define opportunities and establish talented teams to build data-driven business capabilities.