Dayna Needham
About Dayna Needham
Dayna Needham is the Assistant Brand Experience Manager at General Mills, with a background in marketing and brand planning.
Position at General Mills
Dayna Needham currently serves as the Assistant Brand Experience Manager at General Mills. In this role, she is responsible for overseeing various aspects of brand experience, including the development and implementation of marketing strategies that enhance brand engagement and growth.
Previous Roles at General Mills
Dayna Needham has held several key positions at General Mills. From 2017 to 2020, she was the Senior Brand Experience Planner in Golden Valley, MN. Prior to that, she worked as a Marketing Communications Planner from 2015 to 2017, and as a Community Engagement Specialist from 2014 to 2015, both also in Golden Valley, MN. Each role added to her extensive experience in brand management and marketing communications.
Work Experience Before General Mills
Before joining General Mills, Dayna Needham was an Account Executive at The Zimmerman Group from 2012 to 2014 in Excelsior, MN. She also gained early career experience as a Brand Communications Intern at Caribou Coffee in the Greater Minneapolis-St. Paul Area for 4 months in 2012.
Educational Background
Dayna Needham holds a Bachelor of Business Administration degree in Marketing from the University of Minnesota-Duluth, where she studied from 2008 to 2012. Her academic background laid the foundation for her career in marketing and brand management.
Key Achievements at General Mills
During her time at General Mills, Dayna Needham has led several impactful initiatives. Notably, she steered a successful rebranding campaign for Lucky Charms, resulting in a 15% increase in sales within the first year. She also developed and launched a new digital marketing strategy for the brand, significantly boosting online engagement. In recognition of her work, she received the 'Marketing Excellence Award' in 2019. Additionally, she played a pivotal role in the introduction of a new product line extension for Lucky Charms that was well-received by consumers.
Community Involvement
Dayna Needham actively participates in community outreach programs organized by General Mills. Her efforts focus on youth education and nutrition, demonstrating her commitment to social responsibility and community development beyond her professional responsibilities.