Dena Ayzikovich Wolff
About Dena Ayzikovich Wolff
Dena Ayzikovich Wolff is an Associate Manager of Applied Analytics & Measurement at General Mills, with a diverse background in consumer insights and market engagement roles at Unilever and Blue Apron.
Current Role at General Mills
Dena Ayzikovich Wolff currently holds the position of Associate Manager, Applied Analytics & Measurement at General Mills. In this role, she is responsible for leading Marketing Mix Modeling (MMM) measurement for Morning Foods Brands, impacting a media and trade spend strategy worth over $100 million. Additionally, she is a founding member of an agile Performance Marketing Acceleration Pod which drives real-time learnings that have resulted in volume lifts of over 5%.
Past Experience at Unilever
Dena Ayzikovich Wolff previously worked at Unilever in various roles. She served as Associate Consumer & Market Insights Manager - Foods in 2022 for 3 months, after holding the position of Associate Engagement Manager - Ice Cream from 2019 to 2021 for 2 years. From 2017 to 2019, she was the Consumer Engagement Center Brand Lead in Englewood Cliffs, New Jersey, where she contributed to brand engagement initiatives.
Experience at Blue Apron
Prior to her time at Unilever, Dena Ayzikovich Wolff was employed by Blue Apron in the Greater New York City Area. Her roles included Senior Training and Development Specialist in 2017 for 8 months and Training and Development Specialist from 2016 to 2017. She initially joined Blue Apron in 2015 as a Customer Experience Associate, a role she held for 11 months.
Leadership Development at Merlin Entertainments
Dena Ayzikovich Wolff participated in the Accelerate Leadership Development Program at Merlin Entertainments from 2013 to 2015. This program was designed to fast-track individuals into leadership roles within the company, preparing them through a series of developmental experiences.
Educational Background
Dena Ayzikovich Wolff's educational background includes a Bachelor of Arts (B.A.) in Business and Environmental Studies from Brandeis University from 2009 to 2012. She also studied Commerce at the University of Melbourne in 2012 for 11 months. In addition, she completed the eCommerce Accelerator program at Econsultancy. She attended Suffern High School from 2006 to 2009.