Desiree Creed
About Desiree Creed
Desiree Creed is the Retail Brand Partnership Manager at General Mills, overseeing in-store marketing strategies and managing a diverse portfolio of brands.
Title
Desiree Creed holds the position of Retail Brand Partnership Manager (Encore Market Engagement) at General Mills.
Current Role at General Mills
Desiree Creed is responsible for leading the development of in-store marketing strategies for General Mills brands. She focuses on a variety of categories, including baking, cereal, yogurt, snack, and organic products. Her role also involves optimizing category management for retail partners and enhancing in-store brand presence through POS, displays, and IRC solutions.
Previous Experience at Neptune Retail Solutions
From 2018 to 2022, Desiree worked as an Independent Sales & Brand Partnership Manager at Neptune Retail Solutions. Based in Toronto, Canada, she was instrumental in building and maintaining partner relationships with both corporate and independent retail customers.
Role at ICA - Institute of Communication Agencies
Between 2013 and 2018, Desiree served as Director of Industry Partnerships at ICA - Institute of Communication Agencies. During her tenure, she developed key industry partnerships and fostered collaboration within the communications sector in Toronto.
Academic Background
Desiree Creed holds a Bachelor of Commerce (B.Com.) in Marketing Management & Communications from Ryerson University. She also earned a Marketing Communications Diploma from Seneca Polytechnic and a Social Marketing 360 Certificate from the Interactive Advertising Bureau of Canada (IAB Canada).