Donald Mc Coll
About Donald Mc Coll
Donald Mc Coll is the Shopper Insights Manager and Category Manager at General Mills in Melbourne, Australia, with over a decade of experience in consumer insights and market research.
Current Position at General Mills
Donald Mc Coll currently serves as the Shopper Insights Manager and Category Manager at General Mills in Melbourne, Australia. He has been with General Mills since August 2017, bringing his extensive expertise in shopper insights and category management to the role.
Previous Experience at Evolve Research and Consulting
Before joining General Mills, Donald Mc Coll worked as Research Director at Evolve Research and Consulting from 2016 to 2017 in Melbourne, Australia. His role at Evolve Research and Consulting allowed him to further hone his skills in market research and insights.
Role at Colgate Palmolive
Donald Mc Coll served as the Shopper Insights Manager at Colgate Palmolive from 2013 to 2016, based in Sydney, Australia. During his three-year tenure, he contributed significantly to shopper insights, supporting marketing strategies and consumer understanding.
Positions at Fonterra and Coles
Donald Mc Coll has also held critical roles at Fonterra and Coles. From 2010 to 2013, he worked as the Consumer Insights & Planning Manager at Fonterra. Prior to that, he was Head of Shopper Insights and Market and Consumer Research Manager at Coles from 2007 to 2010 in Melbourne, Australia.
Experience at Ipsos
From 2005 to 2007, Donald Mc Coll worked at Ipsos as Account Director for the Insight / ASI Division in Melbourne, Australia. In this role, he focused on providing deeper insights into consumer behavior and market trends.