Doreen Yeung
About Doreen Yeung
Doreen Yeung is an Associate Brand Manager at General Mills, specializing in the innovation and renovation of salty snacks. She has extensive experience in strategic and media planning, digital advertising, and wealth management.
Current Role at General Mills
Doreen Yeung is currently serving as an Associate Brand Manager at General Mills. Her role involves specializing in the innovation and renovation of salty snacks. She applies her extensive experience in brand management to drive the development and launch of new products. Prior to this, she completed an Associate Brand Manager Intern position at General Mills, where she spent two months in 2020 gaining essential industry insights and contributing to brand strategies.
Previous Experience at 26 Dot Two, LLC
Before joining General Mills, Doreen Yeung accrued significant experience at 26 Dot Two, LLC, where she held various roles in media planning and strategy from 2015 to 2019. Starting as a Junior Media Planner, she progressed to Senior Media Planner, Media Supervisor, and ultimately Associate Media Director. Her responsibilities included managing media strategies, overseeing campaign executions, and developing strategic plans to meet client objectives.
Consulting Experience at ICICI Bank
In 2020, Doreen Yeung expanded her professional experience by working as an MBA Consultant at ICICI Bank in Mumbai, Maharashtra. This one-month engagement provided her with international consulting experience, where she contributed to strategic projects and consulted on financial solutions to drive business growth.
Background in Digital Advertising
Doreen Yeung's career includes notable roles in digital advertising, with a focus on strategic media planning and digital sales. She worked as a Digital Junior Associate at Starcom MediaVest Group from 2014 to 2015 and interned as a Digital Advertising Sales Intern at NBCUniversal, Inc. in 2014. These roles allowed her to develop expertise in digital media strategies and advertising sales.
Educational Background
Doreen Yeung holds a Master of Business Administration (MBA) from the University of Michigan - Stephen M. Ross School of Business, completed from 2019 to 2021. She also earned a Bachelor of Arts (BA) in Economics from Barnard College, where she studied from 2010 to 2014. Prior to her undergraduate studies, she attended Half Hollow Hills High School West from 2006 to 2010.