Drew Helmey
About Drew Helmey
Drew Helmey is the Director of Custom Foods Marketing for the North American Foodservice Segment at General Mills, based in Minneapolis, Minnesota. He has extensive experience in foodservice marketing and management, having held various roles at General Mills since 2009.
Current Position
Drew Helmey currently serves as Director, Custom Foods Marketing at General Mills. He oversees the North American Foodservice Segment in Minneapolis, Minnesota, United States. Drew leads the team in developing innovative product solutions for large chain restaurants, Walmart/Sam’s ISB, and convenience store foodservice, focusing on tailored offerings that meet the unique needs of these markets.
Previous Roles at General Mills
Drew Helmey has served in various key positions at General Mills since 2009. He was the Commercial Director, India Bakeries & Foodservice for 9 months from 2021 to 2022. Prior to that, he served as Director for Foodservice - Global Emerging Markets for two years from 2020 to 2022. From 2017 to 2020, Drew was the Senior Marketing Manager for the Convenience & Foodservice Segment, Baking Platform. His earlier roles include Marketing Manager positions in K-12 Channel and Innovation, and a Senior Associate Channel Marketing Manager role.
Education and Expertise in Marketing
Drew Helmey holds an MBA in Marketing/Marketing Management from Rice University - Jesse H. Jones Graduate School of Business, earned between 2007 and 2009. He also achieved a BBA in Marketing from Southern Methodist University - Cox School of Business from 1999 to 2003. Drew's educational background has provided a strong foundation for his extensive career in marketing management within the foodservice industry, particularly in emerging markets and the convenience segments.
Experience in Foodservice Segment
Drew Helmey has extensive experience in the foodservice segment with a career spanning numerous marketing and director roles at General Mills. He has overseen marketing initiatives that have driven business growth, particularly through custom product solutions tailored for large chain restaurants and convenience stores. His deep understanding of the industry has been instrumental in his success, demonstrating a proven track record of effective marketing leadership.