Elizabeth Erickson
About Elizabeth Erickson
Elizabeth Erickson is a Senior Digital Marketing Communications Planner at General Mills, leading efforts for Pillsbury.com and Quericavida.com. She has a background in marketing and finance, with previous roles at Target and Grant Thornton LLP.
Current Position at General Mills
Elizabeth Erickson currently holds the position of Senior Digital Marketing Communications Planner at General Mills. She is responsible for overseeing digital marketing communications for two of the company's major websites, Pillsbury.com and Quericavida.com. She has been with General Mills since July 2015 and operates out of Minneapolis, Minnesota, United States.
Previous Roles at Target
Elizabeth Erickson worked at Target in Minneapolis, Minnesota, for several years in various capacities. From 2013 to 2015, she served as Senior Marketing Analyst, focusing on loyalty marketing strategies. Prior to that, she was a Marketing Analyst specializing in email marketing from 2010 to 2013. Her earliest role at Target was as a Planning Analyst for Merchandise Finance, a role she held from 2007 to 2010.
Early Career Experience
Elizabeth Erickson initiated her career by gaining valuable experience in public finance during an internship at Grant Thornton LLP. She served as a Public Finance Intern from 2006 to 2007 in Chicago, Illinois, United States, where she started building her expertise in finance and marketing.
Education Background
Elizabeth Erickson achieved her Bachelor of Science degree in Finance from the University of Minnesota - Carlson School of Management. She studied at the institution from 2003 to 2007, laying the groundwork for her successful career in digital marketing and finance.