Ellen Forsyth
About Ellen Forsyth
Ellen Forsyth is the Head of Sales for Blue Buffalo at General Mills, with extensive experience in sales and revenue management, having held multiple senior roles at General Mills.
Title
Ellen Forsyth is the Head of Sales for Blue Buffalo at General Mills and also holds the position of Vice President of US Sales.
Current Roles at General Mills
Ellen Forsyth currently serves dual roles at General Mills. She is the Head of Sales for Blue Buffalo in Wilton, Connecticut, and Vice President of US Sales in Minneapolis, Minnesota. She has been leading the sales team at Blue Buffalo since August 2019.
Leadership Experience at General Mills
Ellen Forsyth has a robust history of leadership roles at General Mills. She served as Vice President of Strategic Revenue Management for five months in 2017 and as Vice President of In-Store Excellence for six months in 2016. Additionally, she was the Director of Sales from 2014 to 2016, Director of Trade Marketing from 2012 to 2014, Director of Sales for Walmart from 2009 to 2012, and Director of Category Management from 2007 to 2008. She initially joined General Mills as a Sales Manager, a position she held for a decade from 1997 to 2007.
Educational Background
Ellen Forsyth holds an MBA from Northwestern University's Kellogg School of Management, earned between 2004 and 2006. She achieved her Bachelor's degree in Science from the University of Missouri - Columbia, where she studied from 1992 to 1996.
Sales and Revenue Management
With extensive experience in sales and revenue management, Ellen Forsyth has held multiple senior roles at General Mills. Her career highlights include leadership positions focused on revenue strategies, in-store excellence, trade marketing, and category management. This extensive background has equipped her with the expertise necessary to excel in her current executive roles.